Azimut Yachts promotes it's new La Dolce Vita 3.0 strategy and announces new European dealership agreements.
Avigliana, September 1, 2017 – In the run up to the Cannes Yachting Festival, where four new Azimut Yachts models will be making their world debut, the Avigliana-based shipyard has strengthened its presence in Europe with new dealership agreements in France and the UK and its entry into two new markets.
These changes herald in a new era for Azimut Yachts in Europe, in line with the new brand strategy, La Dolce Vita 3.0, which celebrates next generation luxury, joie de vivre and the culture of ‘Made in Italy’.
In France, one of the brand’s main markets in Europe, Azimut Yachts has signed a new exclusive dealership agreement. Starting in September, the brand’s products will be distributed on this market by the team at Azimut Yachts France, who will be presented at the Cannes Yachting Festival.
Azimut Yachts would like to thank Philippe Blattes Yachting, the brand’s representative in France for 22 years, for their contribution to strengthening the brand and wish Philippe and his team all the best for the future.
“The choice of a new dealer in France, which is a strategic market for us,” said Luca Cristino, Azimut Yachts Sales & Service Director Emea/Apacdi, “is in line with the new La Dolce Vita 3.0 brand strategy. I am sure the Azimut Yachts France team represents the best possible expression of these values and can convey both their energy and their professional approach to customers.”
In the UK, the Azimut Yachts distributor is Azimut Yachts UK, which will be based in Southampton and led by General Manager Richard Cottrell. Azimut Yachts UK has a mission to transfer the Italian shipyard’s DNA to the Anglo-Saxon market and will be officially presented at the upcoming Southampton International Boat Show, where the brand will be exhibiting the 43 Atlantis, the 43 Magellano and the 50 Flybridge.
The strengthening of the commercial network also includes strategic agreements in Slovenia and Lithuania, both potential growth markets, where Azimut Yachts will be distributed by two new partners, Azimut Yachts Slovenia and Azimut Yachts Lithuania.
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